Webinar #2 · Hacienda Misiones: data that transforms the coffee strategy

Luis Gabriel Romero, general manager of Café Misiones, shares the experience of a century-old farm that has managed to innovate to stay relevant in an increasingly demanding global market: how it combines history, traditional practices and modern technologies, the role of trees and forest protection, and clean energy generation with a Pelton turbine fed by a mountain stream.

We review the results of measuring its carbon footprint with CarbonBox, the challenges of collecting data in the coffee sector and the lessons from breaking down emissions by production process; why the European market is setting the pace in environmental regulation; and the view of Café Misiones on the role of the carbon footprint in opening new international opportunities for Colombian coffee.

Speakers